Craig Reynolds was introduced as the Saskatchewan Roughriders’ second President and Chief Executive Officer in December, 2014 with his official term commencing March 1, 2015.
Craig had been with the Riders for the previous six seasons after originally joining the Club as the Chief Financial Officer in June, 2009. After three years, Craig was promoted to Senior Vice-President & CFO where he has remained to date.
As an organizational leader Craig has been accountable for the Club’s strategic planning, budgeting, financial reporting, treasury, human resource and stadium operations functions. He has also worked closely with Football Operations providing forecasting, modeling and analytics assistance to the team in managing the league-wide salary cap and maximizing value for money.
Recently, Craig was a member of the 2013 Grey Cup Executive Committee and chaired the Operations Committee. In this role, he was responsible for all aspects of ticketing, sponsorship, marketing, retail, and stadium operations, delivering record revenue for the Club. Craig also played a lead role in the Grey Cup Legacy Project resulting in the expansion of the current Mosaic Stadium. Under Craig’s guidance the Club’s stabilization reserves have grown from $1 million to over $12 million in five years.
Most notably, Craig has led all aspects of the Club’s involvement in the development of the new Mosaic Stadium, Saskatchewan’s iconic new sports and entertainment venue. It is his vision that the new Mosaic Stadium will create an opportunity to grow revenue, enhance the ability to recruit and retain players, coaches, and staff, and deliver a world class fan experience for the organization’s passionate fan base. Additionally, Craig, while working alongside the Club’s senior leadership team, has developed the Club’s capital campaign designed to acquire the organization’s financial commitment to the stadium build.
Craig grew up in Foam Lake, SK before attending the University of Saskatchewan where he completed a Bachelor of Commerce, with Distinction, and a Masters in Professional Accounting. He then obtained his Chartered Accountant Designation in 2001 from the Canadian Institute of Chartered Accountants. Craig began working with KPMG in 1998 in Saskatoon before transferring to the company’s Luxembourg location. From there he moved to London, England in 2003 to work for Thomson Scientific in a Financial Accounting role. Just prior to relocating back to Saskatchewan to join the Riders, Craig worked for Suncor Energy in Alberta for four years where he departed as Senior Manager of the Oil Sands Cost Management Program.
Craig and his wife, Lisa, have two children; daughter, Neeve and son, Noel.
Accountant- Doretta Arnold
Retail Assistant Manager, Saskatoon- Holly Brown
Manager CRM and Information Technology- Ricardo del Cid
Corporate Partnerships- Kevin Clive
Manager, Warehouse and Retail Inventory- Chris Colbow
Community Relations Manager- Andrew Craig
Warehouse Lead- Carol Csenar
Corporate Partnerships- Olivier Eddie
Retail Assistant Manager, Northgate Mall- Jessie Ell-Schwartz
Retail Store Manager, Saskatoon- Jack Ferwerda
Retail Store Manager, Mosaic Stadium- Kevin Flood
Corporate Partnerships Coordinator- Sara Fong
Manager, Human Resources- Kim Gallagher
Marketing & Promotions Coordinator– Mason Gardiner
Executive Assistant, President & CEO – Jennelle Gervais
Retail Operations Assistant- Megan Herber
Director Stadium Transition- Lori-Ann Hildebrandt
Ticket Control Officer- Carol Hoeving
Digital Media Coordinator- Cara Hull
Director, Marketing– Miriam Johnson
Community Relations Coordinator- Brian Kalbhenn
Retail Store Assistant Manager, Grasslands- Robbie Kerr
Receptionist, Stadium Operations- Amy Kerr
Events & Celebration Project Manager- Heidi Lindsay
Social Media Coordinator- Matt Lowry
Custodian- Tim McFadden
Manager, Facilities & Stadium Operations- Hugh McKay
Webstore Merchandiser Lead- Rebecca Mills
Retail Operations Assistant- Jadyne Moran
Ticketing Manager, Stadium Transition– Wendy Northwood
Assistant Director, Retail Operations- Charlene Oancia
Digital Media Producer- Michael Orthner
Customer Service Coordinator- Amy Packham
Retail Store Manager, Lawson- Kathy Painchaud
Receptionist, Business Office- Charlee Patton
Manager, Rider Media- Dan Plaster
Retail Assistant Manager, Mosaic Stadium- Melissa Reynolds
Retail Store Manager, Grasslands- Dan Riess
Manager, Ticket Operations- Jennifer Senger
Retail Store Manager, Northgate Mall- Christa Tomyn
Corporate Partnerships- Jordan Wall
Executive Assistant /Office Coordinator- Marlys Wasylyniuk
Manager, Video Production- Gord West