Riders Announce Next Three Founding Partners
The Saskatchewan Roughriders announced today the addition of three Founding Partners: AGT Foods, Molson Coors, and Viterra.
This select group of corporate partners receive lifelong recognition within the new facility and the ability to secure exclusive multi-year sponsorship and partnership assets, naming rights and other activation opportunities with our fans.
Founding Partners will also have access to premium hospitality areas, including suites and lounges that will provide an exclusive environment for building relationships with clients, vendors and preferred customers.
AGT Foods’ headquarters are located in Regina, Saskatchewan — the heart of Canada’s largest production area for pulse crops, and operates 40+ production facilities in the center of the pulse growing regions of Canada, the United States, Turkey, Australia, China and South Africa. From a location that accounts for more than 96% of the pulse growing areas of some of the world’s top producing origins, AGT’s merchandising activities reach producers in these key growing regions and markets all over the world.
“The Saskatchewan Roughriders are a symbol that unites the entire province of Saskatchewan and are part of the fabric of the local culture of the province. They personify the work ethic and the sense of community spirit that we enjoy,” stated AGT Foods President & CEO, Murad Al-Katib. “It is an honour for AGT to show its long term commitment to the Riders and community through new Mosaic Stadium as 2017 marks the beginning of a new chapter for our province. We are proud to be part of this generational opportunity.”
Molson Coors Canada, founded in 1786 by John Molson in Montreal on the banks of the St. Lawrence River, is North America’s oldest brewer. John Molson was a tenacious entrepreneur and a passionate innovator. He developed his own strain of yeast for brewing and built the first entirely Canadian-made steamboat. The pride of craftsmanship instilled by John Molson over 230 years ago is what makes Molson’s leading beer brands, including Molson Canadian, Coors Light, and Old Style Pilsner, so popular with consumers. Molson Coors is a leading Canadian Brewery with over 2,300 employees in Canada, and is proud to source all of its Canadian Barley from the prairies, with a significant amount coming from right here in Saskatchewan.
“Molson Coors Canada is thrilled to extend our partnership with the Saskatchewan Roughrider Football Club,” stated Greg Hutchings, Director of Sales, Saskatchewan & Manitoba. “As a founding partner, we are dedicated to supporting our community alongside the City of Regina, the Province of Saskatchewan and the Saskatchewan Roughriders.”
Viterra is Canada’s grain industry leader, supported by the expertise of its people, a superior network of assets, and unrivalled connections to world markets. Headquartered in Regina, Saskatchewan, Viterra’s commitment to agriculture goes back over 100 years, partnering with farmers to market and move their crops to areas of need around the world. A continued focus on operational excellence throughout North America allows them to efficiently handle, process, distribute and transport grains and oilseeds. Viterra provides further value to their partners through a wide variety of contracting and risk management tools to help realize the full potential of crops.
“We’re pleased to be strengthening our longstanding partnership with the Riders, and play an important role in a new chapter in the history of the city and the province,” said Kyle Jeworski, Viterra’s President and CEO for North America. “This landmark facility will support one of the best fan bases in the CFL, along with many other shows, events and special occasions that will create an outstanding legacy for the community. As a Founding Partner, we look forward to celebrating many milestone moments at the new stadium with the people of Saskatchewan.”
AGT Foods, Molson Coors, and Viterra bring the Founding Partners total to seven after the Riders originally introduced The Mosaic Company, SaskTel, Harvard Broadcasting, and Capital Automotive Group on May 25, 2015.