June 3, 2016

Saskatchewan Roughriders and Canadian Blood Services launch Bleed Green Season Seven

The Saskatchewan Roughriders are looking for new blood to help meet the needs of Canadian hospital patients. Today, the team kicked off Bleed Green season seven at a training camp at the University of Saskatoon Football Field.

Bleed Green is a season-long partnership between the Saskatchewan Roughriders and Canadian Blood Services. The partnership highlights the ongoing need for blood, and harnesses the passion of the “Rider Nation” to recruit new blood donors to boost the blood supply. Last season, close to 2,300 donations were collected through the campaign thanks to some of the most loyal and dedicated fans in the CFL.

“Thanks to the fantastic support from Rider fans across Saskatchewan and our great partnership with Canadian Blood Services, the Bleed Green program has grown exponentially from year to year.”  says Gregg Sauter, Vice President, Marketing and Business Development for the Saskatchewan Roughrider Football Club.“Over the last six years, Rider fans have directly contributed to saving hundreds of lives through the Bleed Green program and we are looking forward to our most successful season yet in 2016.”

Canadian Blood Services needs new donors in Saskatchewan this football season. Blood donations help hospital patients like four-year-old Sophia Hvidston who, in 2015, was diagnosed with acute lymphoblastic leukemia.  Sophia relies on blood and blood products to help her stay strong enough to receive treatment. 

“We would like to thank Canadian Blood Services and all who donate blood,” says Shanna Hvidston, who spoke at today’s event. “Without this program, and the wonderful people who give, our daughter would not be here today.  Believe us when we tell you that it’s true, by giving blood you really are giving life.”

This year, the goal for Bleed Green is for 10,000 people in Saskatchewan to learn more about blood donation by visiting www.blood.ca/learnmore.

Anyone over 17 years old can sign in and be counted towards this goal.  When they do, they qualify to win a chance to be on Taylor Field for the farewell season by participating in the Canadian Flag ceremony that takes place at the start of every home game.

Bleed Green runs until October. Visit blood.ca or download the GiveBlood app to find a clinic nearest you and book your appointment to donate

Quick Facts

  • Every year, close to 40 percent of blood donors stop donating due to a variety of reasons
  • Some come back but others are not able to because of changes to health or life circumstances
  • This summer, 11,500 blood donations are needed across Saskatchewan.                                                                                                 

About Canadian Blood Services

Canadian Blood Services manages the national supply of blood, blood products and stem cells, and related services for all the provinces and territories (excluding Quebec). We operate an integrated, pan-Canadian service delivery model that includes leading an interprovincial system for organ donation and transplantation. Our national scope, infrastructure and governance make us unique in the Canadian healthcare landscape. Canadian Blood Services is regulated as a biologics manufacturer by Health Canada and primarily funded by the provincial and territorial ministries of health. Canadian Blood Services is a not-for-profit charitable organization.